CJ’s Tire Gets Serious About Fun and Sponsors The Reading Phillies
Paul Levengood, vice president CJ's Tire & Automotive and Scott Hunsicker, general manager 21st season Reading Phillies
BIRDSBORO, Pa. – March 13, 2012. The family-owned and operated business, CJ’s Tire & Automotive Services is a new sponsor of the Reading Phillies for the upcoming 2012 baseball season. In addition to signage inside the ballpark, CJ’s has promotional fun planned for the fans who attend any home game at FirstEnergy Stadium April 5 through Sept. 3.
Beginning with the season opener, every game will feature a between innings contest or activity where fans will have a chance at winning prizes, discounts, and a lot more. On July 25, CJ’s special night at the ballpark, all fans will be treated to even more activities, prizes, and a few surprises. Additionally, the first 2500 lucky adults through the gates will each receive the much-anticipated Vance Worley Garden Gnome.
CJ’s has always taken building long-term relationships with its customers seriously - and now CJ’s is adding in some serious family fun.
The recently renovated stadium including a great fan friendly concourse draws between 8,500 to 9,500 fans every night. Paul Levengood, CJ’s co-owner and vice president, believes that knowing your community is key to connecting with your customers.
“As one of oldest and most respected minor league franchises, the Reading Phillies have a long-standing presence in the heart of Berks County – and a night out at an R-Phils ballgame is affordable and fun for families within our community,” said Levengood.
Levengood believes that every patron at the ballpark is a potential customer at one of the 12 CJ’s locations in the area, and each Reading Phillies fan is treated as one. “Like us, the R-Phils know how important the entire experience is to their customer and we’re excited about our partnership with them.”
On July 25, CJ’s game night, Levengood plans to make every fan a winner - EVERY fan who attends this game will WIN and receive a special surprise from CJ’s.
“100 lucky members of CJ’s Advantage Rewards customer loyalty program will be treated to special seating and an AYCE BBQ, and the first 2500 fans through the gates will get the Vance Worley giveaway.”
It sounds like CJ’s Tire & Automotive has all the fun bases covered.
About The Reading Phillies
The Reading Phillies offer affordable family entertainment from early April through August at FirstEnergy Stadium. The R-Phils are well known for creating a festive, fan-friendly atmosphere from the time the gates open until the bottom of the ninth inning. While parking is always free and the concessions remain affordable, every game is a unique experience. Giveaways, fireworks and the five-member R-Phils Mascot Team keep things hopping throughout the season.
The R-Phils have been the class-AA affiliate of the Philadelphia Phillies since 1967. The 45-year relationship is tied for the second longest in Minor League Baseball and has produced big league stars like Mike Schmidt, Greg Luzinski, Ryne Sandberg, Pat Burrell, Jimmy Rollins, Cole Hamels and Ryan Howard.
The Reading Phillies will kick off the 2012 season with a doubleheader on Thursday, April 5th at FirstEnergy Stadium against the Portland Sea Dogs. Tickets for the 2012 season are available by phone at 610-370-BALL, online at www.readingphillies.com, or in-person at the Ticket Office located at FirstEnergy Stadium.
About CJ’s Tire
The family-owned and operated business, started in Birdsboro on the dirt floor of a converted boat shop, has expanded to 12 locations throughout eastern Pennsylvania, and today offers a full range of products and automotive services. Despite incredible growth, each location has maintained its reputation as a “local tire store” due to its commitment to the community and its customers.
Headquartered in Birdsboro, Pa., CJ’s Tire & Automotive Services is a family-owned and operated company with 12 retail locations throughout southeastern Pennsylvania. In 2011, CJ’s celebrated its 40th anniversary and continues to combine a high-level of name-brand product lines with an even higher level of customer service and satisfaction. For more information, visit www.cjtire.com or contact Bill Bainbridge at 610-404-0224.
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Director of Marketing
CJ’s Tire & Automotive Services