Qingdao Sentury Tire Co., Ltd. to Change Company Name to Sentury Tire USA for North, Central, and South American Sales and Marketing Operations
Miami, FL (October 31, 2013) – Qingdao Sentury Tire Co., Ltd. announced today that its North, Central and South American Sales and Marketing Operations will be identified as Sentury Tire USA.
"The primary reason for the name change is to better communicate our company and brand to our distributors and dealers. The new name reflects our transformation to a global tire company," stated Max Wee, director of sales for Sentury Tire USA. "The Sentury Tire name is part of our worldwide brand strategy. It is already utilized as the corporate brand in other countries. We previously marketed our brands under the Sentaida International name. Going forward we'll market our Delinte and Landsail product brands under the Sentury Tire USA corporate brand umbrella," added Wee.
Sentury Tire USA' growth in the U.S. has been due to the popularity of the Delinte/Landsail brands. "Tire dealers like the quality of our products and our ability to manufacture both mainstream and performance tires in many sizes and we have outstanding fill rates," said Wee.
More information on Sentury Tire USA can be found at the company's new USA website at SenturyTireUSA.com
About Sentury Tire USA
Sentury Tire USA, headquartered in Miami, FL designs, markets Delinte and Landsail tire brands in North, Central and South America. Sentury Tire USA' parent company, Qingdao Sentury Tire Co., Ltd. is a global manufacturer of consumer, commerical and aircraft tires, including the tires developed for the main landing gear of the Boeing 737-700/800/900 aircraft. Information on Sentury Tire USAcan be found at the USA website, www.senturytireusa.com
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